REPRESENTATION
ALL-4-ONE
CASE STUDY
REPRESENTATION
ALL-4-ONE NO REGRETS
ALBUM COVER ART
COURTESY OF PEAK RECORDS / ALL-4-ONE
SEPTEMBER 15, 2009
THE OBJECTIVE
Deliver an impactful communications program ahead of the release of No Regrets, the seventh studio album by American R&B Grammy Award Winning Group ALL-4-ONE and captivate old and new fan bases worldwide, to garner awareness and purchase-download-intent.
ALL-4-ONE
BILLBOARD MUSIC AWARDS
NOMINATIONS
AMERICAN MUSIC AWARDS
NOMINATIONS
ALL-4-ONE
THE SOLUTION
Our strategic and thoughtful talent and music media outreach, partnerships + activations with Donate Life and iHeartRadio / iHeartMedia (formerly Clear Channel Radio) effectively executed a traditional trades, music and entertainment media campaign. The Representation and Partnerships + Activations Team devised a compelling communications strategy and orchestrated appearances for the group in a series of events such as Simon G's Spring Bling at The Palazzo Las Vegas hosted by Kris Jenner and Khloe Kardashian with media partners 104.3MYfm, where All-4-One performed songs from the No Regret album and their hits.
SNA identified, aligned and secured partnerships for All-4-One with iHeartRadio / iHeartMedia for a tailor-made radio and marketing campaign where radio and digital ads were effectively distirbuted to capture iHeartRadio top radio stations and streaming platforms. Subsequently, an additional partnership + activation with the non-profit Donate Life, where the the group performed at the 102.7 KIIS FM Donate Life Concert Series. The event created a tidal wave of positive impact within the communities.
ALL-4-ONE ARRIVE AT THE SIMON G SPRING BLING BENEFIT THE LILI CLAIRE FOUNDATION
THE APPEARANCES
FEATURED
ALL-4-ONE APPEARANCE AT THE INSTYLE
MAGAZINE
SUITE AT THE SIMON G SPRING BLING EVENT AHEAD OF LIVE PERFORMANCE
IN THE PRESS
THE IMPACT
The music-driven communications strategy for All-4-One came to life through a dynamic blend of entertainment, trades, alternative television, and major media outreach, resonating with cultural touchpoints while capturing the attention of diverse audiences. All-4-One's multifaceted talents span across music and entertainment.
The first single from the No Regrets album was "My Child", followed by "When I Nedded an Angel", of which a portion of the proceeds were donated to Donate Life America.
Media placements on entertainment broadcast shows, editorial and digital press such as Entertainment Tonight, E! News, KTLA, AOL Music, Billboard, Hollywire, and many others.