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All-4-One
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    REPRESENTATION    

 ALL-4-ONE 

   CASE STUDY   

REPRESENTATION

ALL-4-ONE NO REGRETS

ALBUM COVER ART

COURTESY OF PEAK RECORDS / ALL-4-ONE

SEPTEMBER 15, 2009

All-4-One No Regrets Album Cover

THE OBJECTIVE

Deliver an impactful communications program ahead of the release of No Regrets, the seventh studio album by American R&B Grammy Award Winning Group ALL-4-ONE and captivate old and new fan bases worldwide, to garner awareness and purchase-download-intent. 

ALL-4-ONE

BILLBOARD MUSIC AWARDS

NOMINATIONS

AMERICAN MUSIC AWARDS

NOMINATIONS

  • Instagram
  • Threads
  • Facebook
  • X
  • Youtube
All-4-One

TOURING

ALL-4-ONE PERFORMS LIVE WITH 102.7 KIISFM DONATE LIFE CONCERT SERIES + HEADLINE TOUR

All-4-One Marie Digby Donate Life Concert Series

ALL-4-ONE PERFORMS AT THE DONATE LIFE CONCERT SERIES

All-4-One 25th Anniversary Tour

ALL-4-ONE 25TH ANNIVERSARY TOUR

ALL-4-ONE

ALL-4-ONE

THE SOLUTION

Our strategic and thoughtful talent and music media outreach, partnerships + activations with Donate Life and iHeartRadio / iHeartMedia (formerly Clear Channel Radio) effectively executed a traditional trades, music and entertainment media campaign. The Representation and Partnerships + Activations Team devised a compelling communications strategy and orchestrated appearances for the group in a series of events such as Simon G's Spring Bling at The Palazzo Las Vegas hosted by Kris Jenner and Khloe Kardashian with media partners 104.3MYfm, where All-4-One performed songs from the No Regret album and their hits.

 

SNA identified, aligned and secured partnerships for All-4-One with iHeartRadio / iHeartMedia for a tailor-made radio and marketing campaign where radio and digital ads were effectively distirbuted to capture iHeartRadio top radio stations and streaming platforms. Subsequently, an additional partnership + activation with the non-profit Donate Life, where the the group performed at the 102.7 KIIS FM Donate Life Concert Series. The event created a tidal wave of positive impact within the communities.

All-4-One Simon G Palazzo Las Vegas 104.3Myfm Red Carpet

ALL-4-ONE ARRIVE AT THE SIMON G SPRING BLING BENEFIT THE LILI CLAIRE FOUNDATION

THE APPEARANCES

FEATURED 

ALL-4-ONE APPEARANCE AT THE INSTYLE 
MAGAZINE
SUITE AT THE SIMON G SPRING BLING EVENT AHEAD  OF LIVE PERFORMANCE

THE APPEARANCES

FEATURED 

ALL-4-ONE PEFORMS 
I SWEAR
AT THE
SIMON G
SPRING
BLING IN 
LAS VEGAS

IN THE PRESS

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THE IMPACT

The music-driven communications strategy for All-4-One came to life through a dynamic blend of entertainment, trades, alternative television, and major media outreach, resonating with cultural touchpoints while capturing the attention of diverse audiences. All-4-One's multifaceted talents span across music and entertainment.

The first single from the No Regrets album was "My Child", followed by "When I Nedded an Angel", of which a portion of the proceeds were donated to Donate Life America. 

Media placements on entertainment broadcast shows, editorial and digital press such as Entertainment Tonight, E! News, KTLA, AOL Music, Billboard, Hollywire, and many others. 

All-4-One
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