COMMUNICATIONS + CONCERTS + EVENTS
ALL-ACCESS HALL PASS TOUR
CASE STUDY
THE OBJECTIVE
Position the All-Access Hall Pass Live Benefit Concert with Operation Smile as a highly anticipated, one-of-a-kind high-caliber concert featuring the best-selling Artists such as Zendaya, Sky Blue of LMFAO, Kendall & Logan of Big Time Rush, and DJ Pauly D. Building awareness nationally and driving purchase-intent to the concert.
306M+
MEDIA IMPRESSIONS
199+
MEDIA PLACEMENTS
1
ADVERTISING CAMPAIGN
THE SOLUTION
SNA's Communications, Events, and Creative Marketing teams, SNA delivered an end-to-end communications program and live events services, encompassing conception, strategy, creative management, and execution.
With a focus on Top-Tier events, music, and entertainment media campaign. From pre-event promotion, giveaway initiatives, advertising with iHeartRadio and ClearChannel Outdoor in the United States press coverage. SNA orchestrated a seamless and impactful campaign surrounding this sensational event.
THE ARTISTS
THE MEDIA
THE IMPACT
We received premium coverage on CBS, NBC, CNBC, TheCW, ABC, FOX, iHeartRadio, 102.7 KIIS FM, On-Air with Ryan Seacrest, Clevver TV, Yahoo!, InTouch Weekly, and many more. In addition, there was coverage on digital and social media including the Artists official website including Zendaya's Website, Kendal & Logan's websites, amongst some fansites. Notably, the concert received extensive awareness in the United States for Operation Smile.
