Steve Nguyen & Associates' best known as SNA (formerly TPGPR), renowned for its expertise in public relations and events, seized a remarkable opportunity for perfect alignment with ALL STAR WEEKEND 2011 DIDDY INVADES HOLLYWOOD. Collaborating with 1 Society and Boost Mobile, SNA delivered an end-to-end communication program and live events services, encompassing conception, strategy, creative management, and execution.

 

SNA's Communications, Events, and Partnerships + Activations teams worked with sponsors Boost Mobile, Blackberry, Interscope Records, and Ciroc for a fully immersive experience. With a focus on celebrity-driven Top-Tier events, music, sports and entertainment media campaigns, SNA ensured the event became a cultural touchpoint in the live event arena. From pre-event promotion to the live event activation at Avalon in Hollywood and post-event press coverage in both for national, local, and international coverage. SNA orchestrated a seamless and impactful campaign surrounding this sensational event.