THE SOLUTION

Steve Nguyen & Associates' best known as SNA (formerly TPGPR), renowned for its expertise in communications and events, seized a remarkable opportunity for perfect alignment with The Black Eyed Peas Live in Manila concert. Collaborating with Music Management International, SNA delivered an end-to-end communication program and live events services, encompassing conception, strategy, creative management, and execution.

With a focus on Top-Tier events, music, and entertainment media campaigns, SNA ensured the concert became a cultural touchpoint in the live event arena. From pre-event promotion in the United States to the live event activation in Manila, Philippines, and post-event press coverage in both Manila and the U.S., SNA orchestrated a seamless and impactful campaign surrounding this sensational event.