COMMUNICATIONS + PARTNERSHIPS + ACTIVATIONS + PHILANTHROPY
BRYANT/DRAPER COLLECTION LAUNCH
CASE STUDY
INHERENT
BRYANT/DRAPER COLLECTION
VIDEO CAMPAIGN
COURTESY OF INHERENT
AUGUST 28, 2020
THE OBJECTIVE
Introducing Inherent's Groundbreaking Partnership with Emmy-Award Winning Costume Designer, Janie Bryant, of Mad Men Fame, to spearhead a Leading Menswear Line. Emphasizing the powerful collaboration between Inherent, a custom menswear brand dedicated to combatting mental health stigmas, and Bryant, the exquisite line of suits was unveiled on December 1. Aptly named Bryant / Draper, this collection holds a special connection as Inherent's founder, Taylor Draper, shares his last name with the iconic Mad Men protagonist, Don Draper.
270M+
MEDIA IMPRESSIONS
134+
MEDIA PLACEMENTS
2
PARTNERSHIP + ACTIVATIONS
THE SOLUTION
Steve Nguyen & Associates (SNA) identified a perfect opportunity and secured a remarkable partnership for Inherent with Emmy-Award Winning Costume Designer, Janie Bryant, known for her work on Mad Men. Taylor Draper, the founder of Inherent, had incredible creative chemistry with Janie, leading to the launch of the Bryant/Draper Collection, a captivating menswear line.
The success of this collaboration was reflected in extensive media coverage, including notable fashion, men's, and entertainment outlets like CBS, NBC, TheCW, ABC, FOX, The Hollywood Reporter, Los Angeles Times, New York Post, Yahoo!, GQ, California Apparel News, VIE Magazine, LA Fashion Magazine, Costume Designer's Guild, MR Magazine, UncoverLA, InFluential Magazine, BAMF Style, and many others.
SNA's comprehensive Communications program, combined with its end-to-end Partnerships + Activations services, encompassed conception, strategy, partnership, creative management, and execution. The campaign's focus on Top-Tier fashion, men's, mental health, and entertainment media successfully positioned the Bryant/Draper Collection as a cultural touchpoint within the fashion industry.
PHILANTHROPY
MOVEMBER X INHERENT
MEN'S MENTAL HEALTH CAMPAIGN
COURTESY OF INHERENT X MOVEMBER
OCTOBER 30, 2020
THE PURPOSE
Our Communications, Partnerships, and Activations team embarked on an authentic collaboration for Inherent, centering on men's health and mental health, by aligning with the non-profit organization, Movember. Through meticulous research, planning, and strategic execution, the Movember x Inherent collaboration campaign came to life.
Taylor Draper, as a spokesperson and ambassador for Movember, played a crucial role in the campaign. He engaged in speaking engagements and educational initiatives, reaching communities both familiar and new. His message emphasized how dressing up every day could uplift any man's spirits. By sharing his personal journey with men's health, Taylor raised awareness among others who might be struggling with their mental well-being. This initiative created a safe and supportive environment for individuals to share their stories, fostering healing and growth within the community.
INHERENT
THE IMPACT
The Bryant/Draper Collection came alive, captivating press, celebrities, and new communities across the US market, generating strong customer intent. This partnership, bridging various touchpoints from fashion to television, became a cultural phenomenon, while also raising awareness for men's mental health. Through ongoing events, Inherent has fostered a culture of community, creating a meaningful and lasting impact.
