Donate Life California & One Legacy

Donate Life Concert Series Ashley Tisdale

COMMUNICATIONS + CONCERTS + EVENTS

DONATE LIFE SUMMER CONCERT SERIES

CASE STUDY

THE SNAPSHOT

ABOUT THE NON-PROFIT ORGANIZATION

DONATE LIFE CALIFORNIA

PERFORMERS

DONATE LIFE CONCERT SERIES

THE LIVE PERFORMANCES

DONATE LIFE CONCERT SERIES

ABOUT

DONATE LIFE CALIFORNIA

DONATE LIFE CALIFORNIA is the state-authorized nonprofit organization responsible for manaing the organ, eye and tissue registry. Learn about Donate Life California's mission to save lives by creating opportunities for all Californians to sign up on the official state organ, eye and tissue donor registry.

Their vision is that one day all Californians will embrace organ, eye and tissue donation as their personal responsibility.

ABOUT

ONELEGACY

OneLegacy is Souther California's organ, eye and tissue recovery organization, serice as the region's bridge to life, connecting donors to patients in need.

THE OBJECTIVE

SNA spearheaded the launch of Donate Life Summer Concert Series in collaboration with iHeartRadio and Caruso, featuring their renowned cultural outdoor premium shopping centers like The Grove in Los Angeles and The Americana at Brand in Glendale, California. The initiative generated widespread awareness across multi-cultural communities and multi-targeted demographics, with a specific focus on eligible donors.

The team devised a compelling communications strategy and orchestrated a media takeover to cover the series of concerts, featuring iconic music artists such as Ashley Tisdale (Disney High School Musical), Michelle Branch, Gavin Rossdale, Marie Digby, All-4-One, and more. The event created a tidal wave of positive impact within the communities.

1.8B+

MEDIA IMPRESSIONS

125+

MEDIA PLACEMENTS

307M+

SOCIAL MEDIA IMPRESSIONS

THE DONATE LIFE CONCERT SERIES

ASHLEY TISDALE PERFORMS LIVE

AT THE AMERICANA AT BRAND

COURTESY OF DONATE LIFE CALIFORNIA & ONELEGACY

THE SOLUTION

Donate Life Summer Concert Series, in media partnership with Los Angeles' #1 Hit Radio Stations 102.7 KIISFM and 104.3MYFM, presented by Palm, made a dazzling debut with the first concert featuring Pop Star Ashley Tisdale from the Disney movie High School Musical franchise on August 12. The event took place at The Americana at Brand, drawing fans from every floor and even stores, who shared inspiring stories of organ donation recipients, shining a light on the incredible work of Donate Life California and OneLegacy in saving lives.

Following this remarkable kickoff, the series continued with captivating concerts, featuring Michelle Branch on August 19, Gavin Rossdale on August 26 at The Grove, and Marie Digby and the Grammy Award-Winning Music Group ALL-4-ONE at The Americana at Brand on October 3. Each event became a cultural sensation, attracting enthusiastic crowds and making it one of the season's biggest highlights in Los Angeles.

SNA executed activations at these hottest venues, offering free concerts and creating unforgettable experiences for attendees. Additionally, SNA took charge of the communications strategy, ensuring exclusive media coverage for each live event throughout the summer season.

THE IMPACT

The Donate Life Summer Concert Series delighted celebrities, media, and VIPs, filling TV screens, radios, computers, smart devices, and social feeds with the important message of organ donation and its life-saving impact. This captivating event featured concerts by Top 40 artists, well-known from daily radio play and streaming platforms.

The social and in-person activations were complemented by a wave of media coverage across various prestigious outlets, including Entertainment Tonight, The Insider, Access Hollywood, E! News, Buzzfeed, Entertainment Weekly, LAWeekly, People, Us Weekly, OK!, Life&Style, InTouch Weekly, RollingStone, Los Angeles Times, NBC, CBS, FOX, KTLA5, Billboard, iHeartRadio, 102.7 KIISFM, 104.3MYfm, and many more, effectively educating local, regional, and national communities about the importance of organ donation.

THE TESTIMONIAL

Kathleen Hostert Donate Life OneLegacy Testimonial for SNA

Kathleen Hostert, CA

Donate Life California | OneLegacy

"Steve Nguyen & Associates has a true passion for bringing media to events! SNA is extremely valuable in the media industry and truly is an asset to any event!"