THE SOLUTION

The National Baptist Convention has aligned with producers, Terk Entertainment Group and OCTET Productions, to produce "The Encore Gospel Celebration of Unity". This virtual event features performances from internationally acclaimed gospel artists joining together to lend their voices of hope and unity to the world. Through musical performances, a number of nation's top gospel artists and notable celebrities will join together for a cohesive, COVID-Compliant celebration to give viewers a semblance of healing during this time of crisis. 

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The Encore Gospel Celebration is being produced for domestic and international streaming along with broadcast distribution and pay-per-view. This event served as a fundraising effort, benefiting The National Baptist Convention, I'M IN, a strategic initiative aimed at narrowing the disparity in healthcare and cutting-edge technology in the African American community that have been highlighted during the current pandemic. 

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SNA planned, produced and executed a momentous campaign kickoff that seamlessly blended celebrity, music, artistry, and politics, with the charismatic Anthony Anderson as the host. The event featured a star-studded lineup of special guest presenters, including Morris Chestnut, Taraji P. Henson, Lamman Rucker, and Shirley Caesar. The captivating performances by Tasha Cobbs Leonard, Fred Hammond, Marvin Sapp, Tye Tribett, Dietrick Haddon, Le'Andria Johnson, Hezekiah Walker, Koryn Hawthorne, Jonathan McReynolds, Keke Wyatt, JJ Hairston, Bryan Popin, Jokia, Todd Delaney, Titus Showers, and The Highway QC's left audiences spellbound.

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This exceptional program quickly became a cultural sensation, drawing in enthusiastic crowds and garnering widespread attention, making it one of the standout highlights of the Inauguration season. SNA further enhanced the success of the event by spearheading an effective communications strategy, ensuring exclusive media coverage for the broadcast concert, solidifying its position as one of the most eagerly anticipated inauguration events of the year.

THE IMPACT

The Inaugural Gospel Celebration for Unity brought immense joy to the American people, captivating audiences across TV screens, digital platforms, computers, smart devices, and social media feeds with its momentous blend of politics and entertainment. SNA's team skillfully curated appearances and interviews on prestigious shows such as Good Morning America, CNBC, CBS, NBC, CW, ABC, FOX5 Washington D.C, and NewsNow FOX. The event garnered an overwhelming wave of media coverage from top-tier outlets like USA Today, New York Times, NY Post, The Wall Street Journal, JustLuxe, and many others, effectively spreading awareness about this historic occasion to local, regional, national, and international audiences alike.