COMMUNICATIONS + PARTNERSHIPS + ACTIVATIONS + TALENT + INFLUENCER MARKETING
JAMSHIP X KIM KARDASHIAN
CASE STUDY
PARTNERSHIPS X ACTIVATIONS
JAMSHIP X KIM KARDASHIAN
COURTESY OF JAMSHIP
THE CHALLENGE
SNA was all set to launch JAMSHIP, an innovative subscription fan service that revolutionized how celebrities, musicians, and athletes connected with mass captive audiences. Utilizing 'interactive voice response" (IVR) technology, JamShip could make thousands of personalized telephone calls to fans every minute. The timing of the launch coincided with the week that Michael Jackson was hospitalized, adding to its significance.
To authentically align JamShip with the perfect talent, SNA sought individuals who shared the same lifestyle, ethos, and DNA, while boasting a massive social media following and a global audience. The strategic brand partnership and activations campaign provided a unique platform for talent, artists, athletes, and influencers to record personalized messages for their fans. These one-of-a-kind phone calls delivered up-to-the-minute news, stories, and updates directly from their favorite celebrities, creating cultural phenomenons in the process.
To ensure best-in-class awareness, SNA secured national and international media placements, propelling JAMSHIP into the limelight and making it a game-changing force in fan engagement.
139M+
MEDIA IMPRESSIONS
63+
MEDIA PLACEMENTS
25M+
EARNED SOCIAL MEDIA
IMPRESSIONS
THE SOLUTION
The Communications, Partnerships, Activations, Talent, and Influencer Marketing teams successfully identified a perfect alignment for JAMSHIP with Kim Kardashian, the most photographed woman alive and the Queen of Social Media, known for Keeping Up with The Kardashians. Kim expressed her desire to connect with her fans on a personal level and share the juicy details of her life directly from her lips to theirs. With excitement, she launched her JamShip page!
Kim Kardashian enthusiastically shared on her JamShip page: "Hey all! You totally have to check out JamShip! It's so fun, so unique! By signing up, you receive exclusive messages from yours truly... messages right from my lips to your phone. I can't wait for you guys to hear all about what's going on in my life, my career, and my romance ;) If you sign up here, you'll be able to get all my messages and be on your way to 'Keeping Up' with me! haha."
The JamShip partnership with Kim Kardashian made headlines on entertainment broadcast news shows such as Access Hollywood, Entertainment Tonight, The Insider, EXTRA! TV, and many other media placements. This comprehensive Communications program, complemented by Partnerships + Activations services from conception to execution, focused on Top-Tier entertainment, social media, and telecommunications media. The strategic campaign drove the conversation to become culturally relevant and successful in connecting Kim Kardashian with her devoted fan base.
NEWS
ACCESS HOLLYWOOD
KIM KARDASHIAN DEBUTS NEW MESSAGE SERVICE WITH JAMSHIP
COURTESY OF NBCUNIVERSAL
JUNE 19, 2009
THE MEDIA
JAMSHIP &
KIM KARDASHIAN
PERSONAL
MESSAGE
SERVICE
THE IMPACT
During the same week when the news of Michael Jackson's passing dominated the media, SNA meticulously planned the launch of JamShip in collaboration with Kim Kardashian's social media and media campaign. Despite the intense news cycle focused on MJ, we curated a robust celebrity-driven communications strategy that effectively reached top-tier entertainment broadcast shows, news channels, and editorial outlets, along with online media outreach to platforms such as Us Weekly, Life & Style, InTouch, NBC, and Hollywire.
Simultaneously, we executed an innovative social media campaign, strategically targeting cultural touchpoints and major audiences worldwide. At that time, Kim Kardashian, famously known as The Queen of Twitter, personally announced her JamShip page, directly engaging her vast fan base and followers. This announcement created a massive buzz, breaking records for exposure and firmly establishing the launch as a headline-worthy event.
