REPRESENTATION
KAREN DAVID
CASE STUDY
KAREN DAVID
THE SCORPION KING 2: RISE OF A WARRIOR
OFFICIAL MOVIE TRAILER
COURTESY OF UNIVERSAL PICTURES
DECEMBER 30, 2008
THE OBJECTIVE
Karen David is positioned as a prominent actress and music artist who successfully transitioned from Canadian and British projects to American film and television. Through strategic and thoughtful press opportunities, we engaged the media, leveraging Karen's notable roles, including her standout performance in the Universal Pictures and Universal Pictures Home Entertainment motion picture, The Scorpion King 2: Rise of a Warrior. Our spotlight on Karen as the leading lady in the SK2 cast emphasized the significance of representation in the Asian American Pacific Islander (AAPI) community.
KAREN DAVID
ACTRESS
TALENT
MUSICAL THEATER
TALENT
SINGER
MUSIC ARTIST
SONGWRITER
MUSIC ARTIST
THE SOLUTION
Karen David made her debut in the prequel of the popular film franchise, The Scorpion King 2: Rise of a Warrior. SNA collaborated with Universal Pictures and Universal Pictures Home Entertainment's PR team to strategically execute a film publicity campaign. We secured numerous appearances, interviews, and media placements for Karen leading up to the film's release.
Following her success in The Scorpion King 2, Karen landed a role in Judd Apatow's Funny People, and SNA was there to coordinate the media outreach for her ahead of the film's release and the Los Angeles premiere. We also handled Karen's publicity interviews and media placements for her starring role in the television series TOUCH on FOX, as well as her rendition of Bob Marley's "Three Little Birds" for the same series. Our efforts aimed to showcase Karen David's talent and expand her presence in the entertainment industry.
THE MEDIA
PRESS JUNKET INTERVIEW
KAREN DAVID TALKS THE SCORPION KING 2 WITH IGN
PRESS JUNKET INTERVIEW
KAREN DAVID SITS DOWN WITH KTLA5 TO TALK NEW MOVIE
PRESS JUNKET INTERVIEW
MOVIEWEB INTERVIEWS KAREN DAVID TO DISCUSS NEW MOVIE
THE MAGAZINE COVER
THE IMPACT
Karen David's film-driven communications strategy came to life through a comprehensive approach targeting entertainment, film, and television outlets, along with major broadcast, publications, and digital media. Our efforts garnered widespread awareness in cultural touchpoints while reaching a broad audience.
Karen's multi-talented persona, spanning from film to television to music, made her culturally relevant, and her presence was highlighted on popular entertainment broadcast shows like KTLA5, FOX, The Insider, TV Guide, IGN, and MovieWeb, among others. Additionally, we secured feature stories and interviews in esteemed editorial and online press outlets such as Variety, The Hollywood Reporter, Fandango, Reuters, OK! Magazine, Star Magazine, NEUX Magazine, Tribute (Canada), FilmManiac, Hollywire, and many more.
As a result of our successful communications campaign, Karen David has now established herself as the leading actress in several hit television series, solidifying her status as a versatile and accomplished talent in the entertainment industry.
