The brands' communications team successfully identified and seized media opportunities to announce and introduce the highly-anticipated limited-edition beauty accessories collection collaboration between MAC Cosmetics and BollyDoll. Focusing on top-tier beauty, fashion, bridal, lifestyle, and entertainment media outlets, our strategic approach resulted in a remarkable cumulative media impression of an estimated 171 million across 15 markets. Working closely with MAC Cosmetics' global and national executive of public relations, we executed an extensive global media outreach.

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To further amplify the campaign, we formed partnerships with over 100 influential beauty bloggers and skincare experts who held significant sway in their respective communities. These bloggers and influencers were invited to partake in the exclusive BollyDoll x MAC beauty experience, where they had the opportunity to review and experience the collection's products firsthand.

 

Each influencer artfully captured their unique beauty accessories experience, adding their personal style and authentic tone-of-voice to their reviews. This approach resonated strongly with their audiences, effectively conveying key messages about the collaboration between BollyDoll and MAC in a manner that felt both engaging and relatable.