PARTNERSHIPS + ACTIVATIONS
O.N.E COCONUT WATER
CASE STUDY
THE GUESTS
ABC'S GREY'S ANATOMY
SARAH DREW
HBO'S WESTWORLD
SIMON QUARTERMAN
NETFLIX'S THE WITCHER
MYANNA BURING
THE OBJECTIVE
SNA orchestrated a successful partnership and activation for O.N.E. Coconut Water during the OSCARS week pre-celebration, in honor of the 84th Academy Awards. The brand's Liquid Revolution aimed to inspire people to MOVE. DRINK. GIVE. and make a positive impact through their choices. With a hydration station and vibrant exhibition, O.N.E. Coconut Water engaged actors, directors, producers, influencers, and media to emphasize the importance of hydration and promote overall health and well-being. The experiential activation garnered media buzz and created compelling content during Hollywood's biggest night.
PARTNERSHIPS + ACTIVATIONS
FIVEL + BOOBOO STEWART
ON.E. COCONUT WATER EXHIBITION AT THE SNA LEGACY LOUNGE OSCARS WEEK
COURTESY OF SNA
APRIL 24, 2014
FIVEL STEWART + DISNEY'S DESCENDANTS' BOOBOO STEWART
THE SOLUTION
The vibrant and wellness-focused approach to promote organic O.N.E. Coconut Water was a remarkable success. Instead of traditional publicity, we crafted a strategic partnership and activation for the brand during the Academy Awards pre-celebration, reaching a targeted audience. The O.N.E. Coconut Water hydration station exhibition was meticulously designed, produced, and executed, becoming a centerpiece of the event. Our A-List Talent and Influencer Marketing strategy, coupled with a thoughtfully crafted Communications plan, generated immense excitement and buzz among our target audience. The exhibition showcased the full HERO product to a stellar lineup of actors, directors, producers, reality stars, and TV personalities, including presenters and nominees from the award show, and cast members from popular TV shows like ABC's Grey's Anatomy, Netflix's The Witcher, HBO's WestWorld, Disney's Descendants, and many more.
126M+
MEDIA IMPRESSIONS
47+
MEDIA PLACEMENTS
103M+
SOCIAL MEDIA IMPRESSIONS
THE IMPACT
The Impact of O.N.E. Coconut Water's campaign was undeniable, solidifying its position as the leading organic coconut water with exceptional health benefits. The brand successfully connected with its core customers while also reaching a massive audience in the targeted demographic. It stood out from the competition, garnering significant features in trade, entertainment, food & beverage, wellness, lifestyle, film, and television outlets, resulting from our well-executed partnership and activation announcements through email blasts and social channels. Furthermore, O.N.E. Coconut Water had the opportunity to educate and create compelling content on location with A-List actors, directors, producers, influencers, and top-tier media, generating extensive coverage and furthering the brand's reach.
THE MEDIA
CHUEY MARTINEZ AT SNA LEGACY LOUNGE
ON.E. COCONUT WATER EXHIBITION AT THE SNA LEGACY LOUNGE OSCARS WEEK
COURTESY OF SNA
APRIL 24, 2014
THE SNAPSHOT
O.N.E. COCONUT WATER
EXHIBITION AT SNA LEGACY LOUNGE OSCARS WEEK
