FILM PUBLICITY
CASE STUDY
LIONSGATE + GRINDSTONE ENTERTAINMENT
ONCE UPON A TIME IN QUEENS
OFFICIAL MOVIE TRAILER
COURTESY OF LIONSGATE
AUGUST 26, 2014
THE CHALLENGE
SNA strategically amplified Lionsgate and Grindstone Entertainment's motion picture, "Once Upon A Time in Queens," through a comprehensive press campaign designed to engage media and leverage the available talent. We meticulously crafted press opportunities that shone a spotlight on the exceptional cast and crew, while underscoring the significance of this compelling story and film. The result was a powerful and impactful media presence that brought attention and acclaim to "Once Upon A Time in Queens."
103M+
MEDIA IMPRESSIONS
41+
MEDIA PLACEMENTS
7
SCREENING EVENTS
ONCE UPON A TIME IN QUEENS
THE SOLUTION
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Manage press ahead of the release of the film with talent and media partners
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Handled talent for press tour
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Collaborate, coordinate and work with the Studio and Production Company on many media relations
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Handled a series of announcements, trailer releases, and placed exclusive assets, including clips
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Press outreach and managing talent relations
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Secure talent appearances with top-tier media outlets across broadcast, editorial, and online
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Manage press and los angeles screening events in Los Angeles with talent and media
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Monitoring and reporting press breaks
THE IMPACT
Leading up to and after the release of "Once Upon A Time in Queens," the film received extensive press coverage from top-tier media outlets. Working closely with Lionsgate, Grindstone Entertainment, and Cine Relevante, we organized screening events in Los Angeles, along with press days that included high-profile sit-down interviews. The film garnered significant attention, reaching new communities through prominent media placements in top-tier film and entertainment press, including KTLA5, TheCW, The Hollywood Reporter, Variety, The New York Times, NY Post, Los Angeles Times, and more. The impactful storyline of a mob boss' adult daughter coming out to her father with her lesbian girlfriend resonated deeply with the LGBTQIA+ community, putting representation at the forefront of this film's screenplay.