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Once Upon A Time In Queens

 FILM PUBLICITY    

Once Upon A Time In Queens Logo
Lionsgate

 CASE STUDY   

Once Upon A Time In Queens

LIONSGATE + GRINDSTONE ENTERTAINMENT

ONCE UPON A TIME IN QUEENS

OFFICIAL MOVIE TRAILER

COURTESY OF LIONSGATE

AUGUST 26, 2014

THE CHALLENGE

SNA strategically amplified Lionsgate and Grindstone Entertainment's motion picture, "Once Upon A Time in Queens," through a comprehensive press campaign designed to engage media and leverage the available talent. We meticulously crafted press opportunities that shone a spotlight on the exceptional cast and crew, while underscoring the significance of this compelling story and film. The result was a powerful and impactful media presence that brought attention and acclaim to "Once Upon A Time in Queens."

103M+

MEDIA IMPRESSIONS

41+

MEDIA PLACEMENTS

7

SCREENING EVENTS

Once Upon A Time in Queens Poster
ONCE UPON A TIME IN QUEENS

ONCE UPON A TIME IN QUEENS

THE SOLUTION

  • Manage press ahead of the release of the film with talent and media partners

  • Handled talent for press tour

  • Collaborate, coordinate and work with the Studio and Production Company on many media relations

  • Handled a series of announcements, trailer releases, and placed exclusive assets, including clips

  • Press outreach and managing talent relations

  • Secure talent appearances with top-tier media outlets across broadcast, editorial, and online

  • Manage press and los angeles screening events in Los Angeles with talent and media

  • Monitoring and reporting press breaks

OUATIQ The New York Times
NOH8 Campaign Andrea Navedo OUATIQ

THE IMPACT

Leading up to and after the release of "Once Upon A Time in Queens," the film received extensive press coverage from top-tier media outlets. Working closely with Lionsgate, Grindstone Entertainment, and Cine Relevante, we organized screening events in Los Angeles, along with press days that included high-profile sit-down interviews. The film garnered significant attention, reaching new communities through prominent media placements in top-tier film and entertainment press, including KTLA5, TheCW, The Hollywood Reporter, Variety, The New York Times, NY Post, Los Angeles Times, and more. The impactful storyline of a mob boss' adult daughter coming out to her father with her lesbian girlfriend resonated deeply with the LGBTQIA+ community, putting representation at the forefront of this film's screenplay.

OUATIQ Scene

IN LOVING MEMORY

DAVID RODRIGUEZ

DIRECTOR & PRODUCER

Director David Rodriguez
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