THE SOLUTION

The goal of the 'Spring Bling' launch for Simon G was to increase awareness of the esteemed luxury jewelry brand, cherished since 1981, through a multi-touchpoint communications campaign. This series of activations spanned the jewelry/accessories, fashion, travel, and entertainment industries. The highlight of the launch was 'SPRING BLING', a star-studded musical evening and runway show held at The Palazzo Azure Pool, benefiting the Lili Claire Foundation. Hosted by Kris Jenner and Vanessa Lachey, the event featured captivating musical performances by Grammy-Award Winning Group, ALL-4-ONE, Sara Bareilles, and Colby O'Donis.

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SNA collaborated with The Palazzo Las Vegas to showcase Simon G Jewelry in a spectacular runway show, complemented by fashions from designer David Alexander. The official after-party at Dos Caminos, hosted by Khloe Kardashian, followed the event. Media partnerships with InStyle and iHeartMedia helped further amplify the occasion. The invitation-only event welcomed esteemed guests such as Holly Madison, Bethenny Frankel (Real Housewives of New York), Lacey Schwimmer (Dancing With The Stars), and many others.

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The launch comprised three activations and events, all taking place in a single day. Special guests attending the InStyle Suite were treated to a luncheon during the pre-celebration, followed by the main event featuring Kris Jenner and Vanessa Lachey showcasing the Simon G collection on the runway, positioned over the pool with captivating musical performances. The day concluded with the Simon G Official After Party at Dos Caminos hosted by Khloe Kardashian. Each activation provided ample photo ops, ensuring maximum press coverage for the extraordinary affair.