COMMUNICATIONS
SKN BEVERLY HILLS
CASE STUDY
103M+
MEDIA IMPRESSIONS
41+
MEDIA PLACEMENTS
2
PARTNERSHIPS + ACTIVATIONS
THE OBJECTIVE
SNA orchestrated an exceptional communications strategy for SKN Beverly Hills from dermatologist to the stars, Dr. Vicki Rapaport. Being one of the pioneers in the Dermatologist-developed skincare systems with a never-ending list of essential skin products for the face and body. Being one of the first, the challenge was brand messaging direct to consumers. SNA curated an engaging communications strategy for SKN Beverly Hills and Dr. Vicki Rapaport alike, fostering media outreach strategy that effectively utilized education and clinical skin care thru their cleansers, moisturizers, and masks that can be purchased in the Rapaport's Beverly Hills Dermatology office and e-commerce.
SKIN CARE RANGE
SKN BEVERLY HILLS
THE DERMATOLOGIST-DEVELOPED SKIN CARE LINE
THE SOLUTION
To amplify the established Dermatologist-developed skin care line for SKN Beverly Hills, we embraced a clinical and innovative approach, in addition from the traditional skincare, beauty, and lifestyle outlets, we forged a strategic partnership and activations with the official American Music Awards and 102.7KIIS FM Teen Choice Awards Gifting Lounge to reach new audiences, complemented by a Talent and Influencer Marketing strategy, alongside a comprehensive Communications strategy. This dynamic approach generated excitement and buzz among their intended audiences and skincare enthusiasts.
Brand differentiation was achieved through numerous features in various outlets, including trade, beauty, skincare, wellness, lifestyle, entertainment, music, film, and television. SKN Beverly HIlls engaged and educated with celebrities in film, televison, music, influencers (the beginning of influencers era), and top-tier media, creating valuable content....garnering media coverage.
Talent and Influencers include Ashley Greene (Twilight), Paula Abdul, Seth Green, Apl.de.Ap + Taboo from the Black Eyed Peas, Country Superstar Jason Aldean, Shayne Lamas, Chris Harrison (The Bachelor), Jenna Ushkowitz (GLEE), Megan Park + Daren Kagasoff (The Secret Life of An American Teenager), Gilles Marini (Sex and The City Movie), Jordin Sparks, Candace Cameron Bure, and many more.
DR. VICKI RAPAPORT
THE MEDIA
SKN BEVERLY HILLS IN TOP-TIER MEDIA
TRADITIONAL MEDIA RELATIONS
VOGUE
HARPER'S BAAZAR
SKN BEVERLY HILLS
THE IMPACT
The Impact of SKN Beverly Hills was monumental, establishing itself as one of the pioneers of Dermalogist-Developed skincare systems exclusively designed to at in achieving their healthiest skin. The brand effectively reached its established customer-base, but reached new audiences driving purchase-intent for their Rapaport's Beverly Hills Dermatology.
SKN Beverly Hills' St. Bart’s in a Bar coconut soap was featured and seen in the Beauty Buzz section of VOGUE magazine, and their Zit Down and Shut Up Cleanser was featured in the Cyber Style section of Teen Vogue magazine, Harper's Bazaar and Cosmopolitan's Most Wanted Gift Guide, Style Network, RadarOnline, 102.7 KIIS FM, and many more.
ASHLEY GREENE FROM TWILIGHT
THE MEDIA
SKN BEVERLY HILLS PRESS COVERAGE
PROMOTION TO ACNE PRONE SKIN WITH THE YOUTH DEMOGRAPHIC
TEEN VOGUE
MYSTYLE ON STYLE NETWORK
