Stephen 'tWitch' Boss is a dynamic force who has reinvented himself from pro-dancer to all-star, choreographer, actor, and producer, leaving a lasting impact on the dance industry. His inspirational artistry led him to become a beloved part of the iconic film franchise Step Up: Revolution, produced by Summit Entertainment (A Lionsgate Company). To showcase tWitch's remarkable journey and his role in this highly anticipated film, SNA meticulously crafted a film publicity strategy in collaboration with Summit Entertainment. We organized a press junket, world premiere, and press days leading up to the movie's release. Our team managed press outreach and talent relations, securing appearances with top-tier media across various platforms. We closely monitored and reported press breaks, ensuring widespread coverage of tWitch's involvement. The highlight was exclusive red carpet interviews with the studio for the world premiere at the renowned Grauman's Chinese Theater, located in the heart of Hollywood. Through our strategic efforts, tWitch's remarkable talent and contributions to Step Up: Revolution garnered significant attention, solidifying his position as a prominent figure in the entertainment world.