FILM COMMUNICATIONS
THE SCORPION KING 2: RISE OF A WARRIOR
CASE STUDY
FILM PUBLICITY
THE SCORPION KING 2: RISE OF A WARRIOR
OFFICIAL MOVIE TRAILER
COURTESY OF UNIVERSAL PICTURES
DECEMBER 30, 2008
THE OBJECTIVE
Amplify Universal Pictures and Universal Pictures Home Entertainment's film prequal, The Scorpion King 2: Rise of A Warrior with strategic and thoughtful press opportunities to engage media and effectively utilize the talent available. Spotlighting the cast and crew and highlighting the importance of this story and film franchise.
THE SCORPION KING 2: RISE OF A WARRIOR
100M+
MEDIA IMPRESSIONS
45+
MEDIA PLACEMENTS
1
DYNAMIC INTERACTIVE BRANDED FLASH DRIVE ACCESSORY MARKETING CAMPAIGN
THE SOLUTION
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Manage press ahead of the release of the film with talent and media partners
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Handled talent for press junket
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Collaborate, coordinate and work with the VP of Publicity at the Studio on many media relations
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Handled a series of announcements, trailer releases, and placed exclusive assets, including clips
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Press outreach and managing talent relations
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Secure talent appearances with top-tier media outlets across broadcast, radio, print, and online
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Manage press and release event in Los Angeles with talent and media
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Monitoring and reporting press breaks
THE IMPACT
The film received extensive press coverage, leading up to the premiere and after from top-tier media outlets. We collaborated with Universal Pictures and Universal Pictures Home Entertainment's VP of Publicity on a hosted press junket at the Sheraton Universal Hotel in Universal City coupled with press days with interviews including high-profile sit-down interviews.
THE SCORPION KING 2: RISE OF A WARRIOR
MICHAEL COPON & KAREN DAVID INTERVIEW
KTLA 5
COURTESY OF THECW
AUGUST 19, 2008
HOW THE BRANDED
FLASH DRIVE ACCESSORIES WORK
At the time (2008-2009) USB external hard drives were rapidly outpacing CD and DVD as the preferred medium making it the innovation of technology that was introduced to the market. We collaborated with Dynamic Interactive Media to create, design, strategize, plan and execute a branded digital experience for the customers and audience of the film franchise that was extremely rich, compelling, easy to access, and highly interactive. The branded USB accessory provided deep content and surface brand promotion all-in-one "Green Product". High capacity and bandwidth allow for deep branded experiences. The USB content was developed for a MAC and PC applications that included the movie trailer, character content, and film clips.